Smart Data Collective

JUNE 29, 2022

A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. If you want to make the most of your big data strategy, you should keep reading to learn how to incorporate data into email marketing. How to Use Data to Improve Your Email Marketing Strategy.

B2B 107

B2B Data-driven Marketing Strategy 107

O'Reilly on Data

MAY 14, 2020

AI PMs should enter feature development and experimentation phases only after deciding what problem they want to solve as precisely as possible, and placing the problem into one of these categories. Experimentation: It’s just not possible to create a product by building, evaluating, and deploying a single model.

Management 363

Management Experimentation B2B Machine Learning 363

Occam's Razor

JULY 6, 2016

Lab usability testing and online surveys both provide great strategies to obsess about user centric design. It does not matter if you are are B2B or B2C. Testing Kills/Delays Good Ideas. Testing Kills/Delays Good Ideas. United Breaks Hearts. Patagonia Returns No Love. BUT I Want Data-First! Everything's Fine.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

NOVEMBER 13, 2009

Chapter 2 The Optimal Strategy for Choosing Your Web Analytics Soul Mate. I am a Mechanical Engineer with a MBA, a late covert to the power of understanding the super sexy "why" by leveraging lab usability studies, surveys, card sorts, online remote testing and more. Sure you've heard of A/B and multivariate testing.

Analytics 71

Analytics Metrics Measurement Testing 71

datapine

FEBRUARY 4, 2020

Let’s face it: every serious business that wants to generate leads and revenue needs to have a marketing strategy that will help them in their quest for profit. It is utilized to effectively communicate a company’s marketing strategy, including research, promotional tactics, goals and expected outcomes. How To Write A Marketing Report?

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

JANUARY 9, 2012

A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

MARCH 23, 2010

For big success you'll need to have a Multiplicity strategy: So when you step back and realize at the minimum you'll also have to use one Voice of Customer tool (for qualitative analysis), one Experimentation tool and (if you want to be great) one Competitive Intelligence tool… do you still want to have two clickstream tools?

Analytics 118

Analytics Consulting Metrics Experimentation 118