Smart Data Collective

JANUARY 5, 2021

For B2B sales and marketing teams, few metaphors are as powerful as the sales funnel. You need access to quality social data to build a better B2B sales funnel model. Specific metrics can vary from platform to platform. Why is Social Media Data Important to B2B Funnels? How Social Media Data Impacts Your B2B Funnels.

B2B 127

B2B Sales Marketing Big Data 127

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

MARCH 18, 2020

and metrics (follows, likes, reach, growth, awareness, post performance, engagements, etc.) By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make.

Reporting 178

Reporting Dashboards Metrics KPI 178

datapine

FEBRUARY 4, 2020

While your keyboard is burning and your fingers try to keep up with your brain and comprehend all the data you’re writing about, using an interactive online data visualization tool to set specific time parameters or goals you’ve been tracking can bring a lot of saved time and, consequently, a lot of saved money. Structure your metrics.

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

JUNE 10, 2021

Salesforce marketing tools are integrated with CRM software that contains all the information about the company’s interaction with its buyers. Salesforce marketing tools also have a feature for reporting on fundamental metrics. B2B companies develop long-lasting relationships with their partners. How exactly does it work?

Marketing 138

Marketing Sales Metrics Machine Learning 138

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed? Venkat: Got it. So both are a problem.

Enterprise 75

Enterprise Digital Transformation Cost-Benefit Marketing 75

Occam's Razor

MARCH 10, 2015

With every interaction Ola Hanø has with you, you can send a unique ID that will override other identifiers (ex: Client-ID used in the cookies), and allow you to see this instead… How sweet is that! Hence, we are able to get three more metrics that help us understand how the lead progressed through rest of the lead nurturing process.

Strategy 151

Strategy Analytics Measurement Business Analysis 151