Smarten

DECEMBER 13, 2022

With business users on board, the enterprise can capitalize on its strategy and optimize return on investment (ROI) and total cost of ownership (TCO) for its technology investment. This technique can be used in banking, financial institutions, utility companies, business to consumer (B2C) and business to business (B2B).

Cost-Benefit 52

Cost-Benefit B2B Optimization Predictive Modeling 52

Smart Data Collective

NOVEMBER 29, 2021

You can look at successful events and the ROI they brought in for the companies hosting them. Not to mention all the worthy ideas that you can collect while interacting with people from the industry. However, you are going to need to make sure that you know what you want to get out of your event in the first place.

Data Analytics 110

Data Analytics Analytics Big Data B2B 110

Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” To successfully interact with customers or website visitors, it’s important to know their intentions behind their behavior. Better ROI on marketing activities.

Big Data 64

Big Data Cost-Benefit B2B Sales 64

Smart Data Collective

JUNE 10, 2021

Salesforce marketing tools are integrated with CRM software that contains all the information about the company’s interaction with its buyers. They include ROI data analysis, click-through rate, the number of leads and closed deals, the cost per click, and other relevant metrics. How exactly does it work?

Marketing 137

Marketing Sales Metrics Machine Learning 137

Smart Data Collective

SEPTEMBER 6, 2020

Forrester estimates that in the US, B2B eCommerce will reach $1.8 trillion by 2023 and constitute 17% of all B2B sales. This year, B2B eCommerce is expected to double the value of B2C eCommerce. With so much at stake, it’s surprising that many B2B sellers are slow adding an online sales channel.

B2B 107

B2B Data Analytics Analytics Cost-Benefit 107

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed? Venkat: Got it. And thanks for asking, Venkat.

Enterprise 75

Enterprise Digital Transformation Cost-Benefit Marketing 75

datapine

MARCH 18, 2020

By using social media management reporting software to track, measure, and refine your socially-driven efforts, you will make better, swifter, and more informed decisions while maximizing your ROI with every initiative or interaction you make. Why Should I Use Social Media Reports? Primary KPIs: Number of Fans.

Reporting 178

Reporting Dashboards Metrics KPI 178

datapine

FEBRUARY 4, 2020

While your keyboard is burning and your fingers try to keep up with your brain and comprehend all the data you’re writing about, using an interactive online data visualization tool to set specific time parameters or goals you’ve been tracking can bring a lot of saved time and, consequently, a lot of saved money. 1) Marketing CMO report.

Reporting 280

Reporting Marketing Advertising Metrics 280

Smart Data Collective

MAY 19, 2022

You can carefully review data to see how different aspects of your funnel are performing, which will increase the ROI of your funnel and help you identify ways to improve efficiency. Automate and customize interactions: Take advantage of the information you’ve gathered in your customer database to nurture leads and increase revenue.

Sales 132

Sales Big Data Cost-Benefit Marketing 132

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. And, we can do so much for them! There you are.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

Occam's Razor

MARCH 10, 2015

With every interaction Ola Hanø has with you, you can send a unique ID that will override other identifiers (ex: Client-ID used in the cookies), and allow you to see this instead… How sweet is that! You can keep track of Ola throughout his journey. So, how does this work? Universal Analytics: T3: Measurement Protocol! And so much more.

Strategy 151

Strategy Analytics Measurement Business Analysis 151

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

MARCH 23, 2010

Email campaign ideas, content improvement, behavior targeting, testing product prices , hiring a supposedly awesome consultant, using offline calls to action, measuring impact of television on the web, opening a twitter account of a B2B business, doing… Anything you can think of I can do it. Usually for free. Usually at least a test.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JUNE 7, 2017

The most imaginative B2B marketers could even figure out how to be a part of solving some of the deepest entrenched problems in the industry (STEM education, equal opportunity, + +) and in turn add an entire value-system to their brands. If someone bothers to interact with the post, the posted comment is a spam or totally useless.

Advertising 162

Advertising Marketing B2B ROI 162

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. "So what if no one interacted with your Twitter feed, at least they saw it!" The brand and performance ROI to the company is clear and direct. So, let's fix that error.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167