Occam's Razor

AUGUST 11, 2014

(See: Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies ). Data above is for a B2B website with no ecommerce. This dashboard module will cause your executives rethink ad-targeting, ad-content and landing page strategies (much more selly, sell, sell on Paid search, a lot less on Email and Referrals).

Metrics 147

Metrics Dashboards Key Performance Indicator B2B 147

Occam's Razor

DECEMBER 9, 2013

Start investing in your email marketing strategy for extending relationships, and your paid search strategy for brand terms. Expressed by me on behalf of all humans on earth: The world's greatest social media strategy: 1. Force them to execute my recommendation for greatest social media strategy: 1. Entertain Me 2.

Marketing 165

Marketing Analytics Key Performance Indicator Optimization 165

Occam's Razor

FEBRUARY 28, 2017

A Key Performance Indicator (KPI), our industry’s lingo for what becomes The metric, has massive influence. Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. See, how dramatically different their execution strategy, their obsessions will be?

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). That is bizarre, right?

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

SEPTEMBER 21, 2015

We are going to discuss a cluster of strategies you can use to ensure that you present your message with radical simplicity and with an incredible focus. Don't underestimate the value of this strategy in your storytelling. You might not believe me, but these strategies also cut the meeting time by 50% easily.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

OCTOBER 24, 2016

But, you have an overall structure that can guide your strategy. It lays out an evolutionary path for the key performance indicators you should use to drive digital sophistication inside your company. The CMO expressed a desire for the audience to learn about advanced attribution strategies. So on, and so forth.

Metrics 146

Metrics Marketing Optimization Modeling 146

Occam's Razor

FEBRUARY 3, 2014

Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. Depending on the size of your company, your YouTube strategy might be executed slightly differently. but commitment to uniqueness is inconsistent.

Marketing 149

Marketing Analytics Advertising Measurement 149

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in.

Metrics 165

Metrics Measurement Advertising Key Performance Indicator 165

datapine

JANUARY 31, 2022

The companies that are most successful at marketing in both B2C and B2B are using data and online BI tools to craft hyper-specific campaigns that reach out to targeted prospects with a curated message. Consumers have grown more and more immune to ads that aren’t targeted directly at them.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Sisense

JUNE 7, 2021

That means there is a huge opportunity for sales departments to use analyzed data to improve and streamline performance — especially in the sales arena, where key performance indicators (KPIs) like cost per lead, customer acquisition cost, and year-over-year growth rule the lives of front-line Account Development Reps (ADRs) and VPs alike.

Sales 52

Sales Analytics Key Performance Indicator Dashboards 52