Smart Data Collective

DECEMBER 14, 2019

Econsultancy and Adobe asked B2B companies to report on what the most exciting opportunity for growth in 2020 is and the leading answer was, “customer experience.” AI uses machine learning to understand the data and context in order to predict (or identify) certain customer actions and questions. Fewer calls. Stronger loyalty.

Big Data 64

Big Data Cost-Benefit B2B Sales 64

Smart Data Collective

JUNE 10, 2021

There are various providers of marketing automation solutions that rely on complex advances in AI and machine learning. The machine learning algorithms in this platform rely heavily on the customers’ data such as location, job position, company and other factors, along with with their purchasing behavior.

Marketing 138

Marketing Sales Metrics Machine Learning 138

AWS Big Data

NOVEMBER 29, 2023

Since then, customer demands for better scale, higher throughput, and agility in handling a wide variety of changing, but increasingly business critical analytics and machine learning use cases has exploded, and we have been keeping pace. At AWS re:Invent, we announced support for LLMs as preview.

Data Warehouse 101

Data Warehouse Data Lake Analytics Machine Learning 101

AWS Big Data

JUNE 30, 2023

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). The team brings deep domain expertise in digital, B2B, B2C, analytics, technology, mobile, marketing automation, and UX/UI domain.

Marketing 52

Marketing Dashboards Advertising ROI 52

bridgei2i

MAY 19, 2021

So, over the last 15 years or so, I’ve been mostly in B2B marketing. So with this data revolution, you know, gaining so much momentum, you know, and everybody investing in analytics, and with ROI also becoming more and more tangible, how is the charter of GICs really changed? Venkat: Got it.

Enterprise 75

Enterprise Digital Transformation Marketing Cost-Benefit 75

Occam's Razor

MAY 2, 2017

For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. A quick best practice. There you are.

Metrics 141

Metrics Key Performance Indicator B2B Measurement 141

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. Business Intelligence And Analytics Lead To ROI. Such business intelligence ROI can come in many forms.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214