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5 Ways to Use Digital Signage for Data-Centric B2B Companies

Smart Data Collective

However, data analytics technology can be just as useful with regards to creating a successful B2B business. One of the benefits of data analytics in B2B marketing is with using digital signage. For B2B companies, digital signage may not be the first thing that comes to mind when developing a marketing strategy.

B2B 111
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Is Machine Learning Changing Our Approach to Asset Management?

Smart Data Collective

Machine learning (ML) is a form of AI that is becoming more widely used in the market because of the rising number of AI vendors in the banking industry. Why Machine Learning? Business-to-business (B2B) transactions are becoming faster and more secure thanks to various apps and software. Data Analysis.

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The Insights Beat: Save Your Data Strategy From A Nosedive

Srividya Sridharan

This month’s Insights Beat focuses on the latest research in our insights-driven playbook; showcases multiple data, analytics, and machine-learning vendor evaluations; and shines a light on B2B analytics techniques. (Jeremy Vale and Paolo Santamaria contributed to this post.) Is Your Data Strategy Lacking?

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The July 2023 Multi-Cloud Briefing: Generative AI for the Enterprise

CIO Business Intelligence

He has over two decades of experience in content development, content strategy, and product marketing with B2B technology companies. Artificial Intelligence, Machine Learning About Dave Wolpert Dave Wolpert is the Senior Manager of Solutions Marketing for VMware Cross-Cloud services.

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Henkel embraces gen AI as enabler and strategic disruptor

CIO Business Intelligence

Its industrial B2B arm focuses on adhesives technologies, like Loctite, while its B2C consumer goods arm owns brands such as Dial and Purex. At the time, the team was focusing on traditional AI, using machine learning capabilities to build a recommendation engine that could help end users perform TPO on the fly. “In

B2B 138
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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.

IT 94
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Keeping the customer journey and experience as a North Star

CIO Business Intelligence

We start off as a B2B service provider, or like a vertical SaaS because it’s our device, hardware, and firmware, and we do everything all the way through the white label apps. We’ve got a lot of data and we’re trying to turn that into value, and that can be done without the need for machine learning models.

Insurance 105