DataRobot

APRIL 29, 2021

This list includes: Rachik Laouar is Head of Data Science for the Adecco Group. Rachik is working to transform that company’s products through data analytics and AI and will be speaking on the topic, Executive Track: Turning an Industry Upside Down. . Eric Weber is Head of Experimentation And Metrics for Yelp.

Machine Learning 59

Machine Learning Experimentation Data-driven Data Science 59

CIO Business Intelligence

MAY 16, 2023

It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises. The inherent capabilities of AI–to process vast amounts of data and use learned intelligence to make decisions with extraordinary speed–enable opportunities uncovered through digital listening.

Advertising 79

Advertising Recreation/Entertainment Experimentation Enterprise 79

AWS Big Data

NOVEMBER 14, 2023

Data is a key strategic asset for every organization, and every company is a data business at its core. However, in many organizations, data is typically spread across a number of different systems such as software as a service (SaaS) applications, operational databases, and data warehouses.

IoT 55

IoT Data-driven Data Lake Data Strategy 55

datapine

FEBRUARY 4, 2020

Today’s digital data has given the power to an average Internet user a massive amount of information that helps him or her to choose between brands, products or offers, making the market a highly competitive arena for the best ones to survive. First things first – organizing and prioritizing your marketing data.

Reporting 280

Reporting Marketing Advertising Metrics 280

Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Without large amounts of labeled training data solving most AI problems is not possible.

Management 110

Management Machine Learning Experimentation Metrics 110

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

AUGUST 12, 2013

There are few things more complicated in analytics (all analytics, big data and huge data!) There is lots of missing data. And as if that were not enough, there is lots of unknowable data. The Premium customers get an interesting Data Driven Attribution Model, small price for the rest of us to pay.

Modeling 161

Modeling Optimization Marketing Interactive 161

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. back to the structure of the dataset.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

SEPTEMBER 15, 2014

But why blame others, in this post let's focus on one important reason whose responsibility can be squarely put on your shoulders and mine: Measurement. Create a distinct mobile website and mobile app measurement strategies. Media-Mix Modeling/Experimentation. Framing the Opportunity. Tag your mobile website. Everything.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

FEBRUARY 28, 2017

A story where data is the hero, followed by two mind-challenging business-shifting ideas. The qualitative surveys measuring unhappiness went down even more than before. You are what you measure. Bonus: Remember, you can measure profit everyday in Google Analytics! ]. The success metric, ACT, did go down.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

AUGUST 13, 2012

The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. What's possible to measure. What's not possible to measure.

Modeling 124

Modeling Metrics Data Quality Data-driven 124

The Unofficial Google Data Science Blog

OCTOBER 21, 2015

by NIALL CARDIN, OMKAR MURALIDHARAN, and AMIR NAJMI When working with complex systems or phenomena, the data scientist must often operate with incomplete and provisional understanding, even as she works to advance the state of knowledge. There has been debate as to whether the term “data science” is necessary. Some don’t see the point.

Slice and Dice 45

Slice and Dice Experimentation Data-driven Data Science 45

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Years and years of practice with R or "Big Data." There is never a boring moment, there is never time when you can’t do something faster or smarter.

Marketing 136

Marketing Analytics Machine Learning Strategy 136

Occam's Razor

MAY 27, 2015

A data-first strategy is a winning formula. The content of the letter could be customized to Stephanie's data/behavior. In large measure that is because of the rise of programmatic buying. A data-first strategy is a winning formula. A data-first strategy is defined as data before everything else.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153