Smart Data Collective

DECEMBER 17, 2021

Introduction: What is Marketing Analytics and How Does it Help Marketers? Marketing Analytics is the process of analyzing marketing data to determine the effectiveness of different marketing activities. Types of Data Used in Marketing Analytics.

Marketing Analytics 96

Marketing Analytics Marketing Data-driven Analytics 96

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. This is complicated, because they all work well together.

Dashboards 92

Dashboards Metrics Marketing Key Performance Indicator 92

AWS Big Data

JUNE 27, 2023

Our previous solution offered visualization of key metrics, but point-in-time snapshots produced only in PDF format. In this post, we discuss how we built a solution using QuickSight that delivers real-time visibility of key metrics to public sector recruiters.

Metrics 96

Metrics Dashboards Interactive Visualization 96

Smart Data Collective

SEPTEMBER 30, 2021

They are also a big data goldmine that you can tap to improve other aspects of your business. However, you will only get more value by leveraging analytics if you know what metrics to focus on. Instagram Stories features. There are many Instagram Stories features that you can use to promote your business.

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Analytics Marketing Sales Analytics Technologies 104

Smart Data Collective

OCTOBER 5, 2021

Analytics technology has been invaluable to modern marketing. The market for web analytics is projected to be worth $9.11 The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. This is why analytics is so important in PPC marketing.

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Analytics Marketing ROI Testing 121

Smart Data Collective

OCTOBER 2, 2019

Email Marketing Analytics. For your email marketing campaigns, you can use third-party email marketing tools like MailChimp as they have analytics features. Either of these types of tools can provide you with performance metrics like open rates, click rates, and more. Other Campaign Tracking Metrics.

Data-driven 90

Data-driven Marketing Testing Optimization 90

Business Over Broadway

SEPTEMBER 27, 2018

In this paper, I show you how marketers can improve their customer retention efforts by 1) integrating disparate data silos and 2) employing machine learning predictive analytics. Your marketing strategy is only as good as your ability to deliver measurable results. underspecified) due to omitted metrics.

Machine Learning 76

Machine Learning Data Integration Marketing Predictive Modeling 76