Jen Stirrup

JANUARY 2, 2020

I conducted a workshop in Florida recently, aimed at helping people to move from Business Intelligence to Analytics. I have added some guidelines for using Power BI with marketing and sales data. Overview of Analytics for Marketing. Part 2 – Overview of Analytics for Marketing.

Business Intelligence 75

Business Intelligence Analytics Sales Big Data 75

Smart Data Collective

MAY 3, 2022

A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. “Without uncovering and acting on the opportunities big data presents, many companies are leaving millions of dollars of profit on the table.

Data Analytics 87

Data Analytics Analytics Big Data Sales 87

Smart Data Collective

SEPTEMBER 9, 2020

The market for big data is projected to be worth over $229 billion by 2025, according to research from Markets and Markets. The analysis suggests that the rapid growth in utilization of big data by SMEs is driving momentum in the big data market.

Marketing 91

Marketing Analytics B2B Big Data 91

Smart Data Collective

JUNE 24, 2022

Data analytics technology has helped countless companies improve their marketing strategies. Global companies are spending over $3 billion a year on marketing analytics technology and this figure is growing over 12% a year. Using QR Codes and Data Analytics Helps Companies Bolster their Marketing Strategies.

Marketing 129

Marketing Strategy Data Analytics Analytics 129

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. Big Data is Important for Aspiring Entrepreneurs Trying to Succeed.

Marketing 101

Marketing Data Analytics Analytics Big Data 101

Smart Data Collective

JUNE 25, 2021

Big data has been incredibly important in the marketing profession. Marketers need to rely heavily on big data technology to reach customers more effectively. Big data technology isn’t just important for making better insights. Big data has been very important for modern marketing.

Dashboards 90

Dashboards Metrics Marketing Key Performance Indicator 90

datapine

MAY 9, 2019

“Without big data, you are blind and deaf and in the middle of a freeway.” – Geoffrey Moore, management consultant, and author. In a world dominated by data, it’s more important than ever for businesses to understand how to extract every drop of value from the raft of digital insights available at their fingertips.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Smart Data Collective

SEPTEMBER 30, 2021

This makes them ideal for promoting a sale, event or new product. They are also a big data goldmine that you can tap to improve other aspects of your business. This can help to drive traffic to your store and result in increased sales. Want to sell a product or promote a sale in your Instagram Stories post?

Analytics 100

Analytics Marketing Sales Analytics Technologies 100

Smart Data Collective

MARCH 28, 2022

Modern businesses that neglect to invest in big data are at a tremendous disadvantage in an evolving global economy. Smart companies realize that data mining serves many important purposes that cannot be overlooked. billion on customer analytics, because it has been so effective. Companies are spending $20.8

Data mining 96

Data mining Customer Analytics Marketing Advertising 96

Smart Data Collective

MARCH 31, 2020

The market for big data and AI is surging. One recent study found that the global market for these technologies will be worth $229 billion within the next five years. And in the marketing industry, AI is revolutionizing the way corporations use data, interact with customers, and grow their firm’s reach.

Marketing 90

Marketing Advertising Big Data ROI 90

Smart Data Collective

FEBRUARY 25, 2021

We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. billion in 2019.

Data-driven 101

Data-driven Marketing Strategy Big Data 101

Jen Stirrup

SEPTEMBER 19, 2019

In this session, we will look at common marketing scenarios for analytics, and how they can be implemented with the Microsoft Data Platform. Analytics for Sales – what numbers do they need on a sales dashboard, why, and what do they say? Power BI and Marketing Data.

Business Analytics 40

Business Analytics Analytics Statistics Dashboards 40

Smart Data Collective

JULY 24, 2023

Analytics technology has been highly valuable for sports brands trying to reach global audiences. They can use audience data to see which regions are driving the most sales. Data Analytics is Changing the Future of Sports Social Media Marketing We previously mentioned that big data can help athletes improve their performance.

Analytics Technologies 76

Analytics Technologies Marketing Technology Analytics 76

Smart Data Collective

JANUARY 2, 2023

Data analytics technology is becoming more important for marketing than ever before. Companies are projected to spend over $27 billion on marketing analytics by 2031. One of the many ways that marketers are leveraging data analytics is SEO.

Data Analytics 122

Data Analytics Analytics Data-driven Marketing 122

Occam's Razor

MAY 27, 2015

(even if you've never visited the site) has access to tons of intent signals from you right now, tons of third-party cookies that litter your browser right now, and immense Big Data and algorithms. It is represented by the act of creating crazy data thresholds for any initiative to get off the ground. Data is important.

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Smart Data Collective

DECEMBER 2, 2021

Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. Big Data is Invaluable to the Future of SMS Marketing.

Data-driven 99

Data-driven Marketing Strategy Advertising 99

Smart Data Collective

MAY 16, 2022

Data-savvy companies are constantly exploring new ways to utilize big data to solve various challenges they encounter. A growing number of companies are using data analytics technology to improve customer engagement. They discovered that big data is helping more companies improve relationships with customers.

Data-driven 134

Data-driven Strategy Big Data ROI 134

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. Customer Lifetime Analytics.

Customer Analytics 115

Customer Analytics Analytics Key Performance Indicator Big Data 115

Smart Data Collective

SEPTEMBER 30, 2021

Big data has been instrumental in the evolution of marketing. More businesses are finding ways to create data-driven marketing strategies that are tailored to the needs of individual customers and customer segments. Customer Data Helps Segment Their Audience.

Marketing 102

Marketing Big Data Data-driven Finance 102

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Instagram introduced stories in 2016 , and till then, it has become a fantastic marketing tool.

Marketing 75

Marketing Data Analytics Analytics Interactive 75

Occam's Razor

AUGUST 28, 2017

Why in my areas of expertise, marketing, sales, customer service and analytics, the impact will be deep and wide. I’ve covered AI earlier: Artificial Intelligence: Implications On Marketing, Analytics, And You. Why the implications are far deeper for humanity than we imagine.

Deep Learning 139

Deep Learning Machine Learning Marketing Strategy 139

Andrew White

JANUARY 11, 2021

On end user clients calls, are you hearing a greater focus on use cases and greater need for prescriptive analytics, ex marketing analytics, sales analytics, healthcare, etc. where performance and data quality is imperative? Yes, prescriptive and predictive analytics remain very popular with clients.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52