Occam's Razor
APRIL 21, 2014
I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
Occam's Razor
SEPTEMBER 30, 2013
Great website for booking rooms and all that. In the right nav you''ll see two discreet sections with my books and my start up Market Motive. There are three posts out of 283 about my book, and just five that mention Market Motive. They are often measured on impressions (or worse, "connections") and clicks.
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Occam's Razor
MAY 27, 2015
In large measure that is because of the rise of programmatic buying. Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Fewer guesses.
FineReport
MAY 18, 2024
In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths.
Occam's Razor
FEBRUARY 7, 2022
There are fat books to teach you how to experiment ( or die! ). It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You, like us, probably measure change in Unaided Awareness, Consideration, Intent across individual digital channels. People have become Gurus hawking it.
Sisense
JUNE 17, 2021
Had marketers used their data to dive further into their target audience’s behaviors, likes, dislikes, and how they perceive ads and interact online, they could have discovered that while their ad idea was overall brilliant, the audience they intended to reach would have responded better to a campaign that went in a different direction.
FineReport
APRIL 3, 2024
This comprehensive approach to analytics, combined with robust security measures, positions Looker as a top choice for organizations prioritizing data-driven strategies. In summary, Looker offers an advanced analytics platform that empowers businesses to harness the full potential of their data securely and effectively.
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