Sisense

JANUARY 21, 2020

One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. As an example, I’ll present a case from The Book of Why by Judea Pearl. A new drug promising to reduce the risk of heart attack was tested with two groups. It really depends on the circumstances.

Testing 104

Testing Risk Data-driven Statistics 104

Occam's Razor

MARCH 23, 2021

This is very hard to do, we now have a proven seven-step experimentation process, with one of the coolest algorithms to pick matched-markets (normally the kiss of death of any large-scale geo experiment). The first component is a gloriously scaled global creative pre-testing program. Matched market tests. The slow music.

Analytics 131

Analytics Scorecard Strategy Testing 131

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. Book Articles. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Five Reasons And Awesome Testing Ideas.

KPI 124

KPI Metrics Measurement ROI 124

The Unofficial Google Data Science Blog

JANUARY 14, 2016

Unlike experimentation in some other areas, LSOS experiments present a surprising challenge to statisticians — even though we operate in the realm of “big data”, the statistical uncertainty in our experiments can be substantial. We must therefore maintain statistical rigor in quantifying experimental uncertainty.

Experimentation 41

Experimentation Statistics Metrics Measurement 41

Insight

MARCH 12, 2020

There was only one problem: literary agents, the gatekeepers of the publishing industry, kept rejecting the book?—?often Using nothing more than a book’s synopsis, the AIgent can surface similar books, genre tags, and sales proxies. Data Collection The AIgent leverages book synopses and book metadata.

Modeling 59

Modeling Metadata Publishing Sales 59

Occam's Razor

JULY 6, 2016

Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. Lab usability testing and online surveys both provide great strategies to obsess about user centric design. No testing.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

DECEMBER 9, 2009

This is a topic I cover in my new book, Web Analytics 2.0. The four pronged real world tested probing and loaded with politics framework to find a home for Web Analytics: 1. I share in the book that the best model in the universe for an analytics team is a hybrid, something I call Centralized Decentralization.

Analytics 95

Analytics Data-driven Marketing Sales 95

Occam's Razor

JUNE 6, 2007

I am thrilled to say that my book Web Analytics: An Hour A Day has been published and is now widely available. It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. Damini, Chirag and now the book! :). Part One: The book (my side of the story, details).

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

FEBRUARY 26, 2008

" Or " I proposed testing / surveys / competitive intelligence / Analysts but I was shot down." 1: Implement a Experimentation & Testing Program. # 1: Implement a Experimentation & Testing Program. Here is data from our latest test." And now you have no excuse to avoid testing.

Management 68

Management Experimentation Testing Strategy 68

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Media-Mix Modeling/Experimentation. look at that person, give them a hug, then mark them in your book as enemy using red ink. Use blue ink. : ).

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JANUARY 9, 2012

If you are doing lame stuff, why try harder in an analytics context by asking for Economic Value or Visitor Loyalty or Conversation Rate or a thousand other super powerful and insightful metrics ? It could also make a few more dollars constantly pimping my two books in posts. Fill it with the best web metrics to measure success.

Marketing 140

Marketing B2B Measurement Risk 140

The Unofficial Google Data Science Blog

JUNE 30, 2016

In an ideal world, experimentation through randomization of the treatment assignment allows the identification and consistent estimation of causal effects. A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Domino Data Lab

AUGUST 26, 2019

This article provides an excerpt of “Tuning Hyperparameters and Pipelines” from the book, Machine Learning with Python for Everyone by Mark E. This control prevents overfitting and reduction in predictive accuracy on new test data. We’ve already introduced models, parameters, and hyperparameters in Section 5.2.2.4 [ in the book ].

Testing 79

Testing Modeling Machine Learning Metrics 79

Sisense

MAY 18, 2021

However, as Deven states, avoiding data insights and going with your gut is like choosing all the wrong answers on a test despite your professor giving you the right ones. When you discover data that means something, you need to be agile enough to make experimental changes.”. Mistake #3: Making vanity metrics your main event.

Marketing 52

Marketing Data Analytics Analytics Metrics 52

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. Usually at least a test. Meanwhile see if you can convince your HiPPO to run a small test while you look for a case study (and a job). ]. Likely not. Omniture cannot save you. Only you can save yourself.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Domino Data Lab

AUGUST 22, 2019

Many thanks to Addison-Wesley Professional for providing the permissions to excerpt “Natural Language Processing” from the book, Deep Learning Illustrated by Krohn , Beyleveld , and Bassens. a book) into a list of discrete elements of language (e.g., and 2.6) [ in the book]. Introduction. Tokenization.

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

Domino Data Lab

MAY 8, 2019

If your “performance” metrics are focused on predictive power, then you’ll probably end up with more complex models, and consequently less interpretable ones. They also require advanced skills in statistics, experimental design, causal inference, and so on – more than most data science teams will have. Agile to the core.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. If you want to make the smartest decisions about your budget allocation then leveraging the time tested methodology of media mix modeling (at its core powered by controlled experiments) is the only way to go. This is not a pitch but if you are interested my book Web Analytics 2.0,

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

AUGUST 23, 2010

Why comes from lab usability studies , website surveys , "follow me home" exercises, experimentation & testing , and other such delightful endeavors. I know that you even realize Why is ever easier to accomplish (usability studies are economical, surveys and testing platforms start at the sweet price of free!).

Analytics 116

Analytics Cost-Benefit Testing Optimization 116

Occam's Razor

FEBRUARY 7, 2011

But each keyword gets "credit" for other metrics. I have personally had a lot of success using Controlled Experimentation techniques, such as, say, Media Mix Modeling, to understand both current available demand and also segment conversion effectiveness. They have been extensively covered here and in both my books.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

Occam's Razor

OCTOBER 19, 2010

As defined in my second book Web Analytics 2.0 For more on why I recommend this specific order please see my second book, Web Analytics 2.0 , which many of you already have. If you have evolved to a stage that you need behavior targeting then get Omniture Test and Target or Sitespect. Mongoose Metrics ~ ifbyphone.

Analytics 135

Analytics Testing Measurement Optimization 135

Occam's Razor

NOVEMBER 5, 2007

Every solid web decision making program (call it Web Analytics or Web Metrics or Web Insights or Customer Intelligence or whatever) in a company will need to solve for the Five Pillars: ClickStream, Multiple Outcomes, Experimentation & Testing, Voice of Customer and Competitive Intelligence. Like this post?

Analytics 98

Analytics Experimentation Metrics Measurement 98

CIO Business Intelligence

MAY 20, 2024

He tested this hypothesis by having some machines at the facility warm up and others not. In our book, Relentless: The Forensics of Organized Crime Business Practices, we describe the daily routine of an undercover FBI agent who infiltrated a New York City crime family. The warmed-up grinders produced the highest yields.

Management 66

Management Interactive Measurement Marketing 66