Occam's Razor
SEPTEMBER 30, 2013
We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.
Occam's Razor
APRIL 21, 2014
The mistake we make is that we obsess about every big, small and insignificant analytics implementation challenge and try to fix it because we want 99.95% comfort with data quality. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model.
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Occam's Razor
MAY 27, 2015
Look at the right nav on this blog, two best selling books in 13 languages! As all of my proceeds from the books go to charity, this passion for data has allowed me to donate $350,000 to charity since the first book was published. Definitely buy my data books! :). Please don't have a data-first strategy. And people.
Occam's Razor
MAY 5, 2016
My books and my startup have links in the right nav, but most people won't think of them as pimpy ads as they are both mine and the books are inspired by the content from this blog. And, you can see the all important metric of Conversion Rate. Sign up here: The Marketing-Analytics Intersect. Nice report right?
FineReport
APRIL 3, 2024
Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Making complex data and analytics metrics understandable for non-analyst users. Its integrated AI furnishes bespoke data metrics, enriching insights. Diverse visualization options enable effective communication.
FineReport
MAY 18, 2024
In marketing analytics, bar charts are employed to illustrate sales performance across various product categories, providing a clear visual representation of market trends. Bar Charts Bar charts are another fundamental visualization method that represents categorical data with rectangular bars of varying lengths.
Sisense
MAY 18, 2021
Becoming a data-minded marketer is a process, and the stats clearly show a large number of marketers are still engaged in that process. With a little guidance, you can avoid some common marketing analytics mistakes to make your data journey smoother. Modernize your marketing with data analytics.
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