CDW Research Hub

OCTOBER 19, 2021

We have long admired CDW and welcome the opportunity to bring our complementary services and solutions capabilities to serve a broader market of customers as a combined company. Optimal use of capital, maintaining disciplined capital allocation prioritization. The transaction also would have added $0.62 Conference Call and Webcast.

Uncertainty 102

Uncertainty Sales Finance Cost-Benefit 102

Smart Data Collective

MAY 31, 2023

Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a higher ROI.

Marketing 78

Marketing Data Analytics Analytics Interactive 78

Cloudera

NOVEMBER 18, 2020

During the first-ever virtual broadcast of our annual Data Impact Awards (DIA) ceremony, we had the great pleasure of announcing this year’s finalists and winners. With ultra-personalized marketing at the heart of their strategy, OVO built its first contextual offer engine, OVO UnCover. Data for Enterprise AI. Winner: Experian BIS.

Internet Publishing and Broadcasting 123

Internet Publishing and Broadcasting Data-driven Broadcasting Digital Transformation 123

IBM Big Data Hub

JUNE 15, 2023

WiFi-enabled tracking: WiFi-enabled tracking systems use a tag affixed to an asset to broadcast a variety of information about it over a local WiFi network. Enterprise asset management with the IBM Maximo Application Suite helps companies optimize asset performance and extend asset lifespans.

Management 68

Management Broadcasting Cost-Benefit IoT 68

IBM Big Data Hub

JULY 5, 2023

Read this blog post to explore how digital twins can help you optimize your asset performance. Reduced risk of security breaches: Through real-time asset tracking and improved asset security capabilities, market-leading ALM systems can now help businesses track and monitor their assets in a way that helps prevent theft and data breaches.

Strategy 53

Strategy Management IoT Cost-Benefit 53

CIO Business Intelligence

SEPTEMBER 22, 2023

Deploying a DMP can be a great way for companies to navigate a business world dominated by data, and these platforms have become the lifeblood of digital marketing today. In these instances, data feeds come largely from advertising channels, and the reports they generate are designed to help marketers spend wisely.

Management 100

Management Advertising Data Lake Sales 100

CIO Business Intelligence

JUNE 15, 2022

As EVP and CIO for American television provider DISH, Atilla Tinic leads IT strategy, delivery and operations for all of the company’s pay-TV and wireless brands—from the 25-year-old direct-broadcast satellite service DISH Network to the born-in-the-cloud IPTV service Sling TV and smart home service OnTech. You name it, we want it….

Broadcasting 52

Broadcasting Recreation/Entertainment Technology Consulting 52

CIO Business Intelligence

JUNE 9, 2022

Lately, however, the term has been adopted by marketing teams, and many of the data management platforms vendors currently offer are tuned to their needs. In these instances, data feeds come largely from various advertising channels, and the reports they generate are designed to help marketers spend wisely.

Management 138

Management Advertising Data Lake Sales 138

Smart Data Collective

FEBRUARY 10, 2022

Netflix uses AWS cloud services for optimizing almost all of its services. This is why VPNs are so handy for marketing research, and finding lower prices on online services. In much the same way, a user can unblock sports events that are broadcast online. A new generation of cloud VPNs take this concept to the next level.

Technology 68

Technology Broadcasting Cost-Benefit Data Processing 68

Occam's Razor

NOVEMBER 24, 2009

Twitter is amongst new media channels that are challenging how we communicate, with whom we communicate and perhaps most fundamentally how we (Marketers) influence people. Stale marketing or measurement thinking applied to them results in terribly sub optimal results for all involved. Twitter Analytics. Velocity. *

Metrics 124

Metrics Analytics Measurement Strategy 124

Occam's Razor

DECEMBER 8, 2017

The lesson is about the limitation of optimizing for a local maxima, usually in a silo. The question for us, Occam’s Razor readers, is… What does the Surface Marketing team get for all this money? The two-step approach above reflects the most common approach Marketers, and their Agencies, use to measure success.

Broadcasting 121

Broadcasting Measurement Marketing Sales 121