Remove Business Analytics Remove Events Remove Marketing Remove Predictive Modeling
article thumbnail

What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

What is business analytics? Business analytics is the practical application of statistical analysis and technologies on business data to identify and anticipate trends and predict business outcomes. The discipline is a key facet of the business analyst role. Business analytics techniques.

article thumbnail

How IBM Planning Analytics can help fix your supply chain

IBM Big Data Hub

Build planning models to improve supply chain management. In a perfect world you would know precisely how much of your product the market desires, and you would be able to produce and ship exactly that amount to every location where your customers would be waiting, ready to buy. In lieu of a perfect world, what do you do?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Business users will also perform data analytics within business intelligence (BI) platforms for insight into current market conditions or probable decision-making outcomes. Diagnostic analytics: Diagnostic analytics helps pinpoint the reason an event occurred.

article thumbnail

How Data Analytics Tools Eliminate Business Owner Headaches

Smart Data Collective

With the right log management tool, IT admins can easily access ready-made dashboards and generate reports which visualize essential events that lead to pre-emptive actions and sound decisions. This unstructured information is essential in effectively coming up with advertising and marketing campaigns that are data-driven.

article thumbnail

What is the Paired Sample T Test and How is it Beneficial to Business Analysis?

Smarten

How is the Paired Sample T Test Beneficial to Business Analysis? Marketing – Have sales increased following a particular campaign? The Paired Sample T Test used to determine whether the mean of a dependent variable and is particularly useful in measuring results before and after a particular event, action, process change, etc.

article thumbnail

Announcing the 2020 Data Impact Award Winners

Cloudera

In a year marked by unusual events, and disruption to our “normal” lives, it was a pleasure to recognize our customers’ most impressive achievements. With ultra-personalized marketing at the heart of their strategy, OVO built its first contextual offer engine, OVO UnCover. times more effective than traditional mass marketing.

article thumbnail

An Overview of Real Time Data Warehousing on Cloudera

Cloudera

Ingest 100s of TB of network event data per day . The capabilities that more and more customers are asking for are: Analytics on live data AND recent data AND historical data. The capabilities that more and more customers are asking for are: Analytics on live data AND recent data AND historical data. 200,000 queries per day.