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T-Mobile unlocks marketing efficiency with Adobe Workfront

IBM Big Data Hub

But with different sub-brands and business units, T-Mobile’s marketing and content workflows were complex—and often inefficient and disconnected. The marketing operations team knew they needed to create a more seamless work management system to support its content supply chain.

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Business strategy examples

IBM Big Data Hub

A successful business strategy dictates the allocation of resources and outlines how a company will achieve its strategic goals. Whether the organization is focused on developing new products or marketing an existing service to an under-served demographic, having a solid strategy will help an organization realize its long-term goals.

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6 strategic imperatives for your next data strategy

CIO Business Intelligence

According to the MIT Technology Review Insights Survey, an enterprise data strategy supports vital business objectives including expanding sales, improving operational efficiency, and reducing time to market. The problem is today, just 13% of organizations excel at delivering on their data strategy.

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How to build a successful procurement strategy

IBM Big Data Hub

A procurement strategy allows an organization to navigate an increasingly complex global supply chain, adapt swiftly to market fluctuations, and achieve cost optimization, operational efficiency and growth. A procurement strategy is not merely a series of steps for acquiring goods and services. What is a procurement strategy?

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How to build a successful talent acquisition strategy

IBM Big Data Hub

Talent acquisition refers to the ongoing strategy and process an organization and its HR department uses to source, attract, evaluate, hire and retain the highly-qualified new employees it needs to grow. A well-crafted talent acquisition strategy has become a critical component for organizations seeking to secure a competitive edge.

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Simplifying IT strategy: How to avoid the annual planning panic

CIO Business Intelligence

For those companies operating on a calendar year, the end of summer signals the start of annual planning and the mad dash to prepare their IT strategies. Your answers will lay the foundation for your strategy and highlight where your story needs work if you want to avoid fire drills in the eleventh hour. What’s the vision for IT?

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Transforming IT for digital success

CIO Business Intelligence

As a result, most IT functions have seen budget increases, support for more staff, and higher involvement in shaping enterprise strategy , according to multiple reports. According to its 2023 research paper Total Enterprise Reinvention , “only 8% of companies are moving to adopt a strategy of Total Enterprise Reinvention.”

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