Business Objectives Experimentation KPI Metrics 
Occam's Razor
MAY 18, 2010
So how do you go about identifying unique segments for your business or non-profit? Force your leaders (ok HiPPO's) to help you define Business Objectives, Goals and Targets. But a typical set of metrics you'll evaluate will hopefully represent a spectrum of success, like for example. Ask a lot of questions.
Occam's Razor
MARCH 7, 2016
Of course, measure that using the four best social media metrics !) Here's the very first newsletter I'd sent, two weeks ago, and it touched on a confusion I find common, and frustrating… TMAI #1: Metric or KPI, how do you decide? People tend to use the terms metrics and KPIs interchangeably.
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