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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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Knowledge

Occam's Razor

" ~ Web Metrics: "What is a KPI? " + Standard Metrics Revisited Series. "Engagement" Is Not A Metric, It's An Excuse. Defining a "Master Metric", + a Framework to Gain a Competitive Advantage in Web Analytics. Triggers, Benchmarking, Identifying Goals & KPI Cards.

KPI 124
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The Impact Matrix | A Digital Analytics Strategic Framework

Occam's Razor

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

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Apply Modern CRM Dashboards & Reports Into Your Business – Examples & Templates

datapine

A dynamic CRM KPI dashboard or CRM report template will form the very foundations of your reporting and analytics initiatives. Once you’ve aligned your consumer-based aims , goals, and objectives, you’ll be able to select the best KPIs for the job – visualizations that will breathe life into your CRM dashboard design.

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12 Marketing Reports Examples You Can Use For Annual, Monthly, Weekly And Daily Reporting Practice

datapine

Structure your metrics. As with any report you might need to create, structuring and implementing metrics that will tell an interesting and educational data-story is crucial in our digital age. That way you can choose the best possible metrics for your case. Regularly monitor your data. 1) Marketing CMO report.

Reporting 280
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Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

To ensure customer delight was delivered in a timely manner, it was also decided that Average Call Time (ACT) would now be The success metric. The success metric, ACT, did go down. That ACT was an activity metric was terrible – if you have a The success metric, it should always be an outcome metric. Another issue.

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Seven Steps to Creating a Data Driven Decision Making Culture.

Occam's Razor

Core Message : The most common mistake in web analytics is to slap a clickstream tool (Omniture, WebTrends, HBX / WebSideStory, CoreMetrics etc) on the website and to start sending reports chock full of clickstream kpi’s out. Get competitive data (we are at x% of zz metric and our competition is at x+9% of zz metric).