Remove Business Objectives Remove Experimentation Remove Marketing Analytics Remove Reporting
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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

It really depends on what your business objectives are! Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it. Happy analytics. Happy analytics. Bounce rate is a metric.