Occam's Razor

JULY 6, 2016

Today's post is an adjacent mistake: The cardinal sin of spending too much time with data and in reports! Yes, I worry that Analysts, and Marketers, are spending too much time with their head buried in custom reports and advance segments and smart calculated metrics and strategic or tactical dashboards. and get stuff fixed.

Testing 86

Testing Marketing Experimentation Cost-Benefit 86

Occam's Razor

MAY 27, 2015

It is an investment in numerous report writers or data (puking) automation or hiring a small army in India or Philippines to do that, before investing in any smart Analyst. It is being hyper-conservative when it comes to creativity and experimentation because of quant-issues. Climb up the ladder some more. < /A > ].

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

SEPTEMBER 30, 2013

Make sure that every single report you create has acquisition, behavior and outcome metrics (download this example: Page Efficiency Analysis Report ). When you measure the success of your AdWords campaigns or your email blasts or your Facebook ads or any other acquisition initiative, make sure you report your macro-conversion rate.

Marketing Analytics 154

Marketing Analytics Marketing Visualization Analytics 154

Occam's Razor

JUNE 6, 2007

It is a book about Web Analytics 2.0. Experimentation & Testing (A/B, Multivariate, you name it). Each of this Web Analytics 2.0 There are approximately 205 images in the book, images the illustrate ideas, show reports and analysis, dashboards and tools, graphs and tables. Qualitative and quantitative.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Occam's Razor

MARCH 7, 2016

Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it. Happy analytics. Happy analytics. Example: Free report: Do You Need Real Loyalty as a Publisher? ]. What's in a name?

Marketing Analytics 86

Marketing Analytics Marketing Analytics KPI 86

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!).

Marketing 136

Marketing Analytics Machine Learning Strategy 136