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The Marketing Analytics Intersect: My Newsletter!

Occam's Razor

It really depends on what your business objectives are! Train your organization that if we call something a KPI, it is the most important thing for everyone, obsess about it, trend it, segment is, custom report it, basically just shy of making love to it. Happy analytics. The Marketing Analytics Intersect: My Newsletter!

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Guidelines on Using Data Analytics for Finding the Right Price Points

Smart Data Collective

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. In addition, don’t shun looking at your rivals.