O'Reilly on Data

JULY 28, 2020

In this article, we turn our attention to the process itself: how do you bring a product to market? Without clarity in metrics, it’s impossible to do meaningful experimentation. Experimentation should show you how your customers use your site, and whether a recommendation engine would help the business.

Marketing 363

Marketing Experimentation Metrics Testing 363

Rocket-Powered Data Science

FEBRUARY 15, 2023

First, don’t do something just because everyone else is doing it – there needs to be a valid business reason for your organization to be doing it, at the very least because you will need to explain it objectively to your stakeholders (employees, investors, clients). Conduct market research. Test early and often.

Strategy 290

Strategy Experimentation Uncertainty Machine Learning 290

CIO Business Intelligence

JUNE 11, 2024

What that means differs by company, and here are a few questions to consider on what the brand and mission should address depending on business objectives: Is IT taking on more front-office responsibilities, including building products and customer experiences or partnering with sales and marketing on their operations and data needs?

IT 108

IT Digital Transformation Broadcasting Business Objectives 108

Occam's Razor

MAY 22, 2006

This post is a primer on the delightful world of testing and experimentation (A/B, Multivariate, and a new term from me: Experience Testing). Experimentation and testing help us figure out we are wrong, quickly and repeatedly and if you think about it that is a great thing for our customers, and for our employers. Counter claims?

Experimentation 103

Experimentation Testing Optimization Measurement 103

CIO Business Intelligence

JULY 7, 2023

Improving employee productivity and collaboration is a top business objective, according to the 2023 Foundry Digital Business Study. A security-by-design culture incorporates security measures deeply into the design and development of systems, rather than treating them as an afterthought. Caution is king, however.

Measurement 107

Measurement Risk Experimentation Enterprise 107

IBM Big Data Hub

OCTOBER 20, 2023

AI technology is quickly proving to be a critical component of business intelligence within organizations across industries. Major cloud infrastructure providers such as IBM, Amazon AWS, Microsoft Azure and Google Cloud have expanded the market by adding AI platforms to their offerings. What types of features do AI platforms offer?

Machine Learning 71

Machine Learning Manufacturing Cost-Benefit Deep Learning 71

CIO Business Intelligence

JULY 8, 2022

First, it’s a straightforward proposition whose end state is relatively easy to envision and measure, making it a nice palate cleanser for those still wrapping their heads around the broader operating model shift. Two effective means of engendering that coordination are: one, align teams to the same business objectives.

Cost-Benefit 111

Cost-Benefit Measurement Modeling Metrics 111