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5 tips for maximizing ROI of IT projects

CIO Business Intelligence

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Providing a compelling ROI on technology initiatives also puts CIOs in a stronger position for securing support and funds from the business for future projects. Deploy scalable technology.

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Key Strategies for Leveraging User Data for Content Marketing

Smart Data Collective

Companies are spending nearly $30 billion a year on big data for marketing initiatives. One of the many reasons that they are using big data is to create better content marketing strategies. A content marketing strategy can help businesses establish brand awareness, increase conversions, and connect with their target audience.

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5 Steps to Optimized Value Stream Management for Agile and Development Leaders

CIO Business Intelligence

In an organization’s pursuit of digital transformation and innovation, the onus largely falls on agile and development leaders, who must field requests from business leaders and manage expectations, all while speeding time to market. For the business, it’s all about innovation and ROI on new products, services, features, and so on.

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Data-Driven Approaches for Email Marketing Automation in Your Business

Smart Data Collective

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

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5 Steps to Optimized Value Stream Management for Agile and Development Leaders

CIO Business Intelligence

In an organization’s pursuit of digital transformation and innovation, the onus largely falls on agile and development leaders, who must field requests from business leaders and manage expectations, all while speeding time to market. For the business, it’s all about innovation and ROI on new products, services, features, and so on.

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Cloud Analytics Powered by FinOps

Cloudera

Agility, innovation, and time-to-value are the key differentiators cloud service providers (CSP) claim to help organizations speed up digital transformation projects and business objectives. The FinOps framework is helping organizations to obtain the best ROI for their cloud transformation.

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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

To solve this, we use data science tools to identify the right leading indicators across the different levers that we can pull to support faster decisions—using methods that establish causation to the larger business objectives of their clients. Establishing a Reliable Data Layer and Breaking Down Silos is the First Step.