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Price Optimization in E-Commerce

Analytics Vidhya

Introduction Price optimization is a critical component of e-commerce that involves setting the right prices for products to achieve various business objectives, such as maximizing profits, increasing market share, and enhancing customer satisfaction.

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T-Mobile unlocks marketing efficiency with Adobe Workfront

IBM Big Data Hub

But with different sub-brands and business units, T-Mobile’s marketing and content workflows were complex—and often inefficient and disconnected. The marketing operations team knew they needed to create a more seamless work management system to support its content supply chain.

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Bringing an AI Product to Market

O'Reilly on Data

In this article, we turn our attention to the process itself: how do you bring a product to market? However, that action would result in negative business outcomes for the company overall, and ultimately slow adoption of the service. If you’re an AI product manager (or about to become one), that’s what you’re signing up for.

Marketing 363
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Practical advice to optimize savings with cloud migrations

CIO Business Intelligence

As organizations of all stripes continue their migration to the cloud, they are coming face to face with sometimes perplexing cost issues, forcing them to think hard about how best to optimize workloads, what to migrate, and who exactly is responsible for what. Lacking a clear strategy determined by business objectives.

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Data-Driven Approaches for Email Marketing Automation in Your Business

Smart Data Collective

We have endlessly discussed the benefits of using big data to make the most out of your marketing strategies. One of the most important benefits of data analytics has been in implementing email marketing strategies. Data Technology Makes Email Marketing Automation Far More Feasible. Start Simple.

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What is Predictive Analytics and Can it Help You Achieve Business Objectives?

Smarten

Predictive analytics employs various analytical and modeling techniques, leveraging historical data and business results to identify crucial relationships, opportunities and risks so that business managers can more accurately predict growth, and competitive and market changes and identify trends and patterns.

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Private wireless networks – addressing IT and operational imperatives for dynamic enterprises

CIO Business Intelligence

It’s a frustrating situation facing many organizations that are far along their “digital transformation” journeys: they want and need more and more connected devices to optimize operations and enable data-driven decision-making, but they operate in environments where it’s too hard to scale traditional Wi-fi and wired connectivity.