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Digital Marketing and Measurement Model

Occam's Razor

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself.

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10 digital transformation roadblocks — and 5 tips for overcoming them

CIO Business Intelligence

In today’s fast-paced business world, companies are striving to harness the power of digital technologies to reinvent their operations, enhance customer experiences, drive innovation, and thereby create value for stakeholders. But the hard truth is that many digital initiatives fail to deliver results.

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Achieving cloud excellence and efficiency with cloud maturity models

IBM Big Data Hub

Cloud maturity models are a useful tool for addressing these concerns, grounding organizational cloud strategy and proceeding confidently in cloud adoption with a plan. Cloud maturity models (or CMMs) are frameworks for evaluating an organization’s cloud adoption readiness on both a macro and individual service level.

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5 signs your agile practices will lead to digital disaster

CIO Business Intelligence

CIOs are under increasing pressure to deliver more digital innovations faster and more efficiently. Business leaders expect IT to develop new products, improve customer experiences, automate workflows, and deliver new artificial intelligence capabilities.

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Transforming IT for digital success

CIO Business Intelligence

CIOs and their IT teams have enjoyed a bump in power and prestige in recent years, as the C-suite has embraced continuous transformation, digital everything, and a host of emerging technologies — all enabled by IT. Strategies to transform IT for digital success include the following.

IT 126
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Bringing an AI Product to Market

O'Reilly on Data

The first step in building an AI solution is identifying the problem you want to solve, which includes defining the metrics that will demonstrate whether you’ve succeeded. It sounds simplistic to state that AI product managers should develop and ship products that improve metrics the business cares about. Agreeing on metrics.

Marketing 361
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My top learning moments at Splunk.conf23

Rocket-Powered Data Science

Here are four specific metrics from the report, highlighting the potentially huge enterprise system benefits coming from implementing Splunk’s observability and monitoring products and services: Four times as many leaders who implement observability strategies resolve unplanned downtime in just minutes, not hours or days.