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Digital Marketing and Measurement Model

Occam's Razor

Winners, well before they think data or tool, have a well structured Digital Marketing & Measurement Model. This article guides you in understanding the value of the Digital Marketing & Measurement Model (notice the repeated emphasis on Marketing, not just Measurement), and how to create one for yourself.

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How generative AI correlates IT and business objectives to maximize business outcomes

IBM Big Data Hub

Business owners often grapple with the frustrating reality of discovering IT issues impacting their operations only after customer complaints have arisen, leaving them with little opportunity to mitigate problems proactively.

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Automating Model Risk Compliance: Model Validation

DataRobot Blog

Last time , we discussed the steps that a modeler must pay attention to when building out ML models to be utilized within the financial institution. In summary, to ensure that they have built a robust model, modelers must make certain that they have designed the model in a way that is backed by research and industry-adopted practices.

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How a tech model at Univeris fosters team building with empathy

CIO Business Intelligence

And with tech as a central enabler, Manas Khanna, the company’s associate VP of global technology operations, has a complex, dynamic, and ever evolving portfolio to manage, including all aspects of infrastructure and its operations, SaaS site reliability, DevOps, implementing IT cybersecurity measures, and supporting compliance efforts. “My

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Business Strategies for Deploying Disruptive Tech: Generative AI and ChatGPT

Rocket-Powered Data Science

While generative AI has been around for several years , the arrival of ChatGPT (a conversational AI tool for all business occasions, built and trained from large language models) has been like a brilliant torch brought into a dark room, illuminating many previously unseen opportunities.

Strategy 289
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Whether your technology is new or old, lifecycle management is key

CIO Business Intelligence

At the same time, you’ll need to rethink your hardware and software capital expenditure, as organizations are increasingly moving to subscription models (such as enterprise agreements) and as-a-service offerings. These undertakings are best attempted with the help of an expert partner.

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A step-by-step guide to setting up a data governance program

IBM Big Data Hub

The primary goal of any data governance program is to deliver against prioritized business objectives and unlock the value of your data across your organization. Realize that a data governance program cannot exist on its own – it must solve business problems and deliver outcomes. Don’t try to do everything at once!