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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. Make sure you have a clear goal.

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The Role of IT Consulting for Data-Driven Businesses

Smart Data Collective

of companies say that they use data analytics in some capacity. While only 24% call themselves data-driven, the figure is growing significantly. Big data is changing the business models of many organizations. However, many companies are still struggling to figure out how to utilize data analytics and AI properly.

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Why Is Data Consulting Essential For A New Business?

Smart Data Collective

They use a number of important data analytics tools to help implement their functions more efficiently. Unfortunately, big data can be mysterious for many companies. Only 13% of companies with data strategies are meeting the objectives outlined in them. This is where big data consultants can become very helpful.

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8 data strategy mistakes to avoid

CIO Business Intelligence

Organizations can’t afford to mess up their data strategies, because too much is at stake in the digital economy. How enterprises gather, store, cleanse, access, and secure their data can be a major factor in their ability to meet corporate goals. Here are some data strategy mistakes IT leaders would be wise to avoid.

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7 enterprise data strategy trends

CIO Business Intelligence

Every enterprise needs a data strategy that clearly defines the technologies, processes, people, and rules needed to safely and securely manage its information assets and practices. Here’s a quick rundown of seven major trends that will likely reshape your organization’s current data strategy in the days and months ahead.

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6 strategic imperatives for your next data strategy

CIO Business Intelligence

According to the MIT Technology Review Insights Survey, an enterprise data strategy supports vital business objectives including expanding sales, improving operational efficiency, and reducing time to market. The problem is today, just 13% of organizations excel at delivering on their data strategy.

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Five Proven Lead Generation Strategies to Merge with Data Analytics

Smart Data Collective

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. It’s fuel and blood for any business.