Consulting Marketing Analytics Measurement Optimization 
Occam's Razor
JULY 5, 2021
Organic Search, got the individual to an optimal page on your site. As you do digital attribution analysis, watch out for Paid Marketers who say they do attribution analysis but only count paid media channels. Work to help them, and your Senior Leaders, understand that this inflates paid marketing’s value well beyond what’s deserved.
Smart Data Collective
NOVEMBER 20, 2022
One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Optimize your website.
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CIO Business Intelligence
APRIL 19, 2022
That’s the route that I think CIOs need to take,” says Will Markow, vice president of applied research for talent at EMSI Burning Glass, a labor market analytics firm. Rather, it’s another reason to be strategic, so CIOs can minimize the negatives and optimize the benefits. Plugging the talent gap.
bridgei2i
JULY 21, 2020
My name is Melita Menezes, and I’m a consultant at BRIDGEi2i. I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. Transcript. Melita: Hi, Everyone. Thank you, Mukesh, for making the time.
Occam's Razor
APRIL 21, 2014
I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.
Occam's Razor
MAY 27, 2015
In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. Here are the digital myths that are leading us down a profoundly sub-optimal path: 1. The web is dead.
Occam's Razor
JUNE 6, 2007
How should you approach web analytics? What should you worry about when selecting a web analytics tools? What's the optimal organization structure (and who should own web analytics!)? Should you hire Consultants (and if so when and what to look for and expect)? What to look for in great web analysts?
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