Consulting Marketing Marketing Analytics Measurement 
Occam's Razor
JULY 5, 2021
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.
Smart Data Collective
NOVEMBER 20, 2022
One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.
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CIO Business Intelligence
APRIL 19, 2022
Such figures fuel the fight for talent, says Vince Kellen, CIO of University of California San Diego, but he has a plan to compete in this job market. Kellen, other executives, and labor market analysts all say they are seeing more individuals opt for that kind of work arrangement. Plugging the talent gap.
Occam's Razor
MAY 27, 2015
In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. In large measure that is because of the rise of programmatic buying. RM+RP+RT is finally possible.
Occam's Razor
APRIL 21, 2014
about digital marketing and analytics. I am having issues prioritizing 1) recommending fixing on site issues affecting real traffic levels versus 2) correcting significant configuration issues in Analytics measuring current site traffic. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2.
bridgei2i
JULY 21, 2020
My name is Melita Menezes, and I’m a consultant at BRIDGEi2i. I have been collaborating with multiple stakeholders across many global CPG companies, enabling high impact business transformation strategies and guiding them in their analytics journey. Transcript. Melita: Hi, Everyone. Thank you, Mukesh, for making the time.
datapine
MAY 28, 2019
The essential element in this step is to be able to answer in what way your company or organization makes business decisions, and how the quality of these decisions is measured. If you’re confronting setbacks, it might be useful to engage with additional business intelligence consulting to be on the safe side.
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