Occam's Razor
JULY 6, 2015
I passionately dislike how most Marketers have become selfish – because most companies set deeply selfish goals for them! See-Think-Do-Care says, there are four different audience intent clusters, and we, as companies/Marketers/CxOs, need to ensure that we solve for all four audience intent clusters. Thing One.
Smart Data Collective
NOVEMBER 20, 2022
One of the most significant benefits of leveraging analytics in manufacturing is with marketing optimization and automation. An outsourced organization that handles specific marketing tasks of other companies is called a manufacturing marketing agency. Target Audience. Customer requirements. Priorities.
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Occam's Razor
JULY 5, 2021
One of the business side effects of the pandemic is that it has put a very sharp light on Marketing budgets. From there, it is a hop, skip, and a jump to, hey, am I getting all the credit I should for the Conversions being driven by my marketing tactics? Two of the holiest of holy grails in Marketing: Attribution, Incrementality.
Anmut
MARCH 22, 2023
Organisations that reach the highest stage of data maturity achieve a market value increase of up to 500%, compared to lower maturity organisations. A data maturity model helps your company measure its data and business health. The importance of intangible assets to a company’s market value is becoming clear.
Occam's Razor
JULY 23, 2012
What digital marketing works? and in this post I want to share a really, really simple framework for structuring web analytics consulting contracts. The Web Analytics Consultant Quandary. BB sent this query: If I take on a consulting project then what could be expectations out of me? What metrics should I use?
CIO Business Intelligence
OCTOBER 25, 2023
In the second part of our deep dive into Muddled Libra’s tactics, Threat Vector welcomes Stephanie Regan, a senior consultant with Unit 42 with a law enforcement background. As threats evolve and share resources in the ransomware market, companies must stay ahead by adapting and enhancing their security measures.
Sisense
MARCH 14, 2019
The marketing field is ahead of the curve, having been a metrics-driven industry for decades, but which metrics a company decides to focus on, how they track and report (and analyze) those metrics, and what they do with that analysis makes all the difference. I see this constantly happening to in-house marketers and others,” Garrett reported.
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