article thumbnail

5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. You need a well-articulated strategy for your marketing campaign to be successful.

article thumbnail

5 tips for maximizing ROI of IT projects

CIO Business Intelligence

One of the most important parameters for measuring the success of any technology implementation is the return on investment (ROI). Providing a compelling ROI on technology initiatives also puts CIOs in a stronger position for securing support and funds from the business for future projects. Embrace diversity of thought.

ROI 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

8 ways to detect (and reject) terrible IT consulting advice

CIO Business Intelligence

Taking any consultant’s guidance at face value is risky and potentially enterprise and career damaging. Before embracing any external advice on any IT or business issue, check out the following eight ways to determine whether a consultant is truly on track.

article thumbnail

How to build a successful talent management strategy

IBM Big Data Hub

An organization is only as strong as its talent pool, so organizations have increasingly embraced talent management as a core component of their overarching strategy. Demonstrate a strong approach during recruitment and onboarding Talent management strategies begin before an organization ever hires someone.

Strategy 105
article thumbnail

Create a lasting customer retention strategy

IBM Big Data Hub

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase.

article thumbnail

How to build a successful talent acquisition strategy

IBM Big Data Hub

Talent acquisition refers to the ongoing strategy and process an organization and its HR department uses to source, attract, evaluate, hire and retain the highly-qualified new employees it needs to grow. A well-crafted talent acquisition strategy has become a critical component for organizations seeking to secure a competitive edge.

article thumbnail

Aligning security and business strategies

CIO Business Intelligence

To keep ahead of cybercriminals, organizations must remain agile, pivoting to embrace new strategies and technologies whenever necessary in order to outrun attacks. For example, suppose an organization has multiple teams or departments responsible for different parts of its cybersecurity strategy.