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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

Big data is extremely important in the marketing profession. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. billion on marketing analytics by 2026.

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How to build a successful talent management strategy

IBM Big Data Hub

An organization is only as strong as its talent pool, so organizations have increasingly embraced talent management as a core component of their overarching strategy. Demonstrate a strong approach during recruitment and onboarding Talent management strategies begin before an organization ever hires someone.

Strategy 107
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Create a lasting customer retention strategy

IBM Big Data Hub

An effective customer retention strategy should support the company to maintain a healthy stable of loyal customers and bring in new customers. Steps to create an effective customer retention strategy Effective customer retention strategies begin the moment a first-time customer makes a purchase.

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How to build a successful talent acquisition strategy

IBM Big Data Hub

Talent acquisition refers to the ongoing strategy and process an organization and its HR department uses to source, attract, evaluate, hire and retain the highly-qualified new employees it needs to grow. A well-crafted talent acquisition strategy has become a critical component for organizations seeking to secure a competitive edge.

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Microsoft and Cognizant team up to boost enterprise Copilot adoption

CIO Business Intelligence

The announcement comes amid reluctance among some CIOs regarding the ROI of generative AI copilots. The partnership between Cognizant and Microsoft may help ease some of that, as Cognizant’s consulting services can help enterprises find ways to leverage copilots as part of their business processes.

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Maximizing business outcomes and scaling AI adoption with a Hybrid by design approach 

IBM Big Data Hub

However, while embracing hybrid cloud might be intrinsic, clients continually seek to derive business value and higher return on investment (ROI) from their investments. The lack of ROI progress can be attributed to several factors, including slow adoption, unrealized use cases and unaddressed cloud sprawl.

ROI 75
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Five Proven Lead Generation Strategies to Merge with Data Analytics

Smart Data Collective

Data analytics is very important to the future of marketing. A growing number of marketers are using data analytics technology to optimize their lead generation models. One of the most important benefits of using data analytics is that it can improve AI algorithms. Combining Data Analytics with Your Lead Generation Model.