Smart Data Collective

JUNE 25, 2021

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.

Dashboards 91

Dashboards Metrics Marketing Key Performance Indicator 91

Smart Data Collective

NOVEMBER 5, 2023

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 105

Marketing Analytics ROI Data-driven 105

Occam's Razor

JANUARY 7, 2019

The Step Change Analytics Obsessions List. You'll be surprised by the steep drop in Cost per Acquisition. What the cost of getting a retail customer to make subsequent purchases over mobile apps lower? You'll be surprised at the increase in your salary and bonus (oh, and the company will benefit too!).

Marketing Analytics 88

Marketing Analytics Marketing Analytics Strategy 88

Occam's Razor

APRIL 21, 2014

Grow traffic first, with even with bad measurement I can find positive ROI areas for growth or invest time getting Analytics in order first for more objective decision making? Find campaigns where they are spending most money, lower the bounce rate and reduce acquisition cost. But they don't realize the cost.

Marketing Analytics 131

Marketing Analytics Marketing Analytics Measurement 131

FineReport

APRIL 3, 2024

Dashboards offer succinct overviews of performance metrics, catering to stakeholders requiring swift insights. Benefits of BI Dashboard Tools Business intelligence dashboards are now essential tools, making complex data accessible to non-technical users. Making complex data and analytics metrics understandable for non-analyst users.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Smart Data Collective

OCTOBER 5, 2021

The utilization of analytics and big data in the marketing industry has played a massive role in this robust growth. One of the most important benefits of analytics in marketing is with PPC marketing. More companies are using analytics to expand the reach of their PPC campaigns and improve their ROI.

Analytics 119

Analytics Marketing ROI Testing 119

Andrew White

JANUARY 11, 2021

With a success behind you, sell that experience as the kind of benefit you can help improve. As with offensive policies, too many firms mistake hygiene metrics such as the number of records cleaned up versus the impact on outcomes as the measure of success, with risk I would wary of the same mistake. Thanks for the overview Andrew.

Data Analytics 52

Data Analytics Analytics Data-driven Finance 52