Data traction: Is your company a “data thriver” or just a “survivor”?
CIO Business Intelligence
APRIL 19, 2022
Simply collecting data isn’t enough – it needs to be collated, stored and analysed effectively and efficiently so that the trends and intelligence it holds can be trusted to formulate strategy. According to McKinsey, harnessing data through broad and intensive customer analytics allows organisations to outperform their competitors.
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