article thumbnail

Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

What do you recommend to organizations to harness this but also show a solid ROI? A playbook for this is to run multiple experiments in parallel and create ‘MVPs’ (fail/learn fast), as well as incorporate feedback mechanisms to enable an improvement loop, and scaling the ones that show the fastest path to ROI.

Insurance 250
article thumbnail

Unlocking the Secrets of Your Customer Data

DataRobot

Many companies find that they have a treasure trove of data but lack the expertise to use it to improve ROI. Even if a data scientist has worked with a particular type of customer data before, their domain expertise doesn’t always translate into actionable insights for the business. DataRobot is just such a platform. Download Now.

ROI 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

His article talked about utilizing big data for everything from customer analytics to optimizing pricing strategies. The Becoming Human: Artificial Intelligence blog has talked about the utilization of machine learning in retargeting. Machine learning has helped retargeting advertisers get the highest possible ROI.

Sales 74
article thumbnail

What is the Future of Business Intelligence in the Coming Year?

Smart Data Collective

Increase in ROI. Features: interactive tables, graphs, dashboards data publishing access to a broad data range custom analytic applications data storytelling web and mobile. With BI solutions identifying areas for cost savings is easier. Advantage: user-oriented interface perfect for non-techie users. SAP Lumira.

article thumbnail

Azure Marketplace features Cloudera Customer 360 offering

Cloudera

Individually, these companies deliver great value to customers, so imagine the business outcomes and customer benefits made possible when two or more of these companies develop a joint offering. Delivering the most comprehensive view of customers—at the individual level.

article thumbnail

Evolve Your Company with Embedded BI

Sisense

The solution: Buy and embed an industry-leading analytics platform into your core offering. Buying analytics instead of building them helps companies go to market faster, see ROI from analytics sooner, focus on their core competency, benefit from incremental improvements over time, and much more.

ROI 98
article thumbnail

The cost of not embarking on a customer 360 strategy

Cloudera

Are you tasked with justifying and tying ROI back to your marketing spend? A customer 360 strategy quickly tells the complete story of your customers. Cloudera’s modern platform for machine learning and analytics has endless possibilities–including as a marketing platform. Guesstimation.