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6 Data-Driven Marketing Strategies That Are Revolutionizing Sales

Smart Data Collective

The sales profession is responding to major changes brought by big data. The big data revolution is making the sales industry more efficient and effective than ever. In 2019, Forbes contributor Louis Columbus wrote a great article on the ways that big data is changing the sales and marketing profession. Start blogging.

Sales 73
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Interview with: Sankar Narayanan, Chief Practice Officer at Fractal Analytics

Corinium

Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Lack of clear, unified, and scaled data engineering expertise to enable the power of AI at enterprise scale. The data will enable companies to provide more personalized services and product choices.

Insurance 250
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Unlocking the Secrets of Your Customer Data

DataRobot

Many companies find that they have a treasure trove of data but lack the expertise to use it to improve ROI. AI can help them wrangle the data that’s collected and quickly answer important questions. But they often don’t have enough data scientists with the full range of domain expertise to realize its full value.

ROI 52
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What is the Future of Business Intelligence in the Coming Year?

Smart Data Collective

Business intelligence software will be more geared towards working with Big Data. Data Governance. One issue that many people don’t understand is data governance. It is evident that challenges of data handling will be present in the future too. Prescriptive Analytics. Increase in ROI. Self-service BI.

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The cost of not embarking on a customer 360 strategy

Cloudera

Gartner’s recently released report “Master Data Management Forms the Basis of a Trusted 360-Degree View of the Customer,” shares the results of an executive survey highlighting several key points, including that customer initiatives, are among CEOs’ top five priorities in 2018. You can download the free report here. Stagnation.

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Mindshare Integrates Predictive Analytics to Deliver Performance Marketing at Scale

DataRobot Blog

How can you build a performance-driven organization where driving outcomes is ingrained in your culture and the ownership of the process is shared across agency and client stakeholders? Learn more from guest blogger Ikechi Okoronkwo, Executive Director, Business Intelligence & Advanced Analytics at Mindshare. Download Now.

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Customer Analytics and AI: Better Together

DataRobot

These days, most seem to understand the importance of AI-driven decision-making for their businesses. But many struggle to turn the data they collect into true, actionable insights that can increase ROI. Yet most enterprises struggle to capture the full value from data science initiatives on a regular basis.”.