Occam's Razor

JULY 24, 2018

Obvious: No CxO understands the story we are trying to tell – or, even the fundamentals of what we do in the world of analytics. Non-obvious: Leaders of analytics organizations do not truly appreciate the wonderful effectiveness, or gross ineffectiveness, of their analytics practice (people, process, tools). Simplifying Complexity.

Analytics 93

Analytics Metrics Strategy Measurement 93

Occam's Razor

SEPTEMBER 24, 2012

There are two valuable lessons we can learn from the above story. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Facebook Sponsored Stories. Here's a summary of the case study presented: 1. Gets more Likes.

Advertising 165

Advertising ROI Metrics Marketing 165

Occam's Razor

AUGUST 8, 2011

As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you). Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Why this Custom Report?

Reporting 122

Reporting Metrics Key Performance Indicator Optimization 122

Occam's Razor

SEPTEMBER 29, 2009

Outcome #1: To attract "prospects" / new customers. You are a news site like The New York Times or you are a non-profit like Idealist or you are the team running Google Maps. One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign."

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

FEBRUARY 25, 2014

Ditch the text, visualize the story. There are three elements to our "big data" efforts, or unhyped normal data efforts: Data Collection, Data Reporting, and Data Analysis. More on that here: DC-DR-DA: A Simple Framework For Smarter Decisions.). All well and good. All well and good. The last mile. Data presentation!

Visualization 144

Visualization Key Performance Indicator Dashboards Metrics 144

Occam's Razor

FEBRUARY 10, 2016

Let me start with a story. "Analysts" spewing data out left right and center, after spending so much time tagging and re-tagging and Google Tag Managering. From there, it is only a hop, skip and jump to the most deadly question in analytics… What's the business solving for? We see this everyday. "Analysts"

Analytics 80

Analytics Metrics Key Performance Indicator Slice and Dice 80

Occam's Razor

SEPTEMBER 21, 2015

Even if you have really amazing why and so what , I've observed many Analysts die at the last mile: Presenting their whys and the so whats, in the form of stories. We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients.

Visualization 160

Visualization Key Performance Indicator Slice and Dice Strategy 160

Occam's Razor

JUNE 11, 2014

Zappos has great return conditions and very good customer service. That gets it xx million customers. But if they decided not have a Motel 6 experience, rather step up to a Hilton, or God forbid the Four Seasons, could they have xxx million customers (and improve margins while they are at it)? Click around randomly.

Marketing 150

Marketing Strategy Sales IT 150

datapine

SEPTEMBER 4, 2023

As a result, you can develop a management report that will enable you to gain the insights you need to make changes that have a positive impact on the business. Table of Contents 1) The Benefits Of Data Visualization 2) Our Top 27 Best Data Visualizations 3) Interactive Data Visualization: What’s In It For Me? No, data is the new soil.”

Interactive 264

Interactive Visualization Cost-Benefit Dashboards 264

Occam's Razor

FEBRUARY 22, 2011

On any tab in AdWords just click on the button called Columns and then click on Customize Columns. Okay back to our story. Google Search (and Search Partners, or not), the Display Network (across all pages or just relevant pages and managed audiences) etc. My blog has a very finite width. Getting back to our narrative.

Analytics 113

Analytics Advertising Metrics Measurement 113

Occam's Razor

MARCH 23, 2010

When it comes to proving which campaigns are better and which numbers to report to the management what will you do? Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. This is sad. Even a little frustrating.

Analytics 118

Analytics Consulting Metrics Experimentation 118

datapine

NOVEMBER 27, 2019

In 2020, BI tools and strategies will become increasingly customized. Companies are no longer wondering if data visualizations improve analyses but what is the best way to tell each data-story. 2020 will be the year of data quality management and data discovery: clean and secure data combined with a simple and powerful presentation.

Business Intelligence 361

Business Intelligence Analytics Prescriptive Analytics Data Quality 361

Jet Global

DECEMBER 3, 2021

Ironically, just at the point in time when well qualified personnel should be applying their experience and technical skills to quickly dispatch statutory filings and analyze corporate performance, they are preoccupied with mundane, non-value-added tasks, that keep them from exercising their professional judgement. Task Management.

Reporting 52

Reporting Recreation/Entertainment Finance Software 52

Jet Global

MAY 1, 2023

Now, Delta managers can get a full understanding of their data for compliance purposes. This includes commercial software and SaaS providers who are serving the analytical needs of their paying customers. This also includes IT departments that develop and manage applications used by internal stakeholders and partners.

Analytics 52

Analytics Cost-Benefit Visualization Dashboards 52

Jet Global

AUGUST 9, 2023

Finance teams are the strategic center for the critical processes that drive any business: planning, budgeting, reporting, and analysis. With the onset of Base Erosion and Profit Shifting (BEPS) Pillar Two geographically dispersed teams, collaboration and context becomes more difficult.

Finance 52

Finance Reporting Cost-Benefit Forecasting 52