Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. The qualitative surveys measuring unhappiness went down even more than before. Reporting/dashboards were terribly created ( CDPs anyone? ). You are what you measure.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 9, 2012

Most companies are astonishingly blasé about data and possibilities of measurement. " "My dashboard should have Page Views and Exit Rate!" " Sad, unimaginative measurements of their sad, unimaginative campaigns. Allocate some of your aforementioned 15% budget to experimentation and testing.

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

NOVEMBER 2, 2015

Using a tool like True Social Metrics , you can quickly create a glorious centralized dashboard like this one for your Social Media efforts… Please see the post for more details on how to calculate each metric. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167