Occam's Razor

FEBRUARY 28, 2017

If towards the end of the week/month your ACT was going to look terrible on your Manager’s dashboard, calls were picked up and hung up right away. Reporting/dashboards were terribly created ( CDPs anyone? ). There is still a decay, if you want to get a sense for it checkout the Recency reports in your analytics tool.

Key Performance Indicator 106

Key Performance Indicator Metrics Measurement Advertising 106

Occam's Razor

JANUARY 9, 2012

" "My dashboard should have Page Views and Exit Rate!" How good can it possibly feel to do unimaginative things that barely even worked on TV/radio/magazines/catalogs? Allocate some of your aforementioned 15% budget to experimentation and testing. "Count Impressions, in real time!"

Marketing 140

Marketing B2B Measurement Risk 140

Occam's Razor

NOVEMBER 2, 2015

Using a tool like True Social Metrics , you can quickly create a glorious centralized dashboard like this one for your Social Media efforts… Please see the post for more details on how to calculate each metric. If you truly, gloriously suck on TV, perhaps there's a report on some paper out there. All you measure are GRPs.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167