Measuring Incrementality: Controlled Experiments to the Rescue!
Occam's Razor
SEPTEMBER 19, 2011
It is possible to specifically nail down every incremental dollar added to the bottom-line of adding YouTube to your Search campaigns and then adding radio campaigns and then adding magazine ads and then adding Twitter. Bonus 2: Google Analytics has a wonderful set of reports called Multi-Channel Funnels. What do you find exciting?
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