Occam's Razor

SEPTEMBER 5, 2023

An extraordinary amount of time, effort, $$$ are spent on building dashboards/scorecards for CMOs… Yet, the end result, nearly always, is a useless data puke. CMO dashboards end up being useless when capabilities exceed needs. Personal Bias: I prefer the word Scorecard over Dashboard. Performance-leading 3. Bottom line.

Marketing Analytics 78

Marketing Analytics Dashboards Scorecard Marketing 78

Smart Data Collective

JUNE 25, 2021

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.

Dashboards 85

Dashboards Metrics Marketing Key Performance Indicator 85

datapine

MAY 9, 2019

A host of business intelligence concepts are executed through intuitive, interactive tools and dashboards – a centralized space that provides the ability to drill down into your data with ease. By working with BI-based key performance indicators (KPIs), you’ll gain the ability to set actionable goals. The data warehouse.

Business Intelligence 270

Business Intelligence Dashboards Data Warehouse Sales 270

Occam's Razor

MARCH 7, 2022

In posts about advanced segmentation , in posts about how to build strategic dashboards that don’t suck , in encouraging you to reimagine how you pick metrics to obsess about using the magnificent Impact Matrix , and on and on and on. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership.

Key Performance Indicator 103

Key Performance Indicator Strategy Publishing Marketing 103

FineReport

APRIL 3, 2024

In today’s data-driven landscape, businesses are leaning more on BI tools , particularly BI dashboard solutions, to enhance decision-making through data visualization. These BI Dashboard tools blend advanced analytics with user-friendly interfaces, revealing invaluable insights.

Dashboards 52

Dashboards Visualization Metrics Interactive 52

Sisense

JUNE 15, 2021

With a powerful AI-enhanced analytics platform infusing actionable intelligence into the workflows of your entire marketing org, you aren’t just making smarter, data-driven decisions — you’re evolving your entire marketing program. Wizits: Building a data-driven marketing org. This is true organizational transformation.

Analytics 52

Analytics Data-driven Key Performance Indicator Marketing 52