Smart Data Collective

JUNE 29, 2022

Big data technology is leading to a lot of changes in the field of marketing. A growing number of marketers are exploring the benefits of big data as they strive to improve their branding and outreach strategies. Email marketing is one of the disciplines that has been heavily touched by big data. Always Provide Value.

B2B 105

B2B Data-driven Marketing Strategy 105

Smart Data Collective

FEBRUARY 15, 2022

Data analytics has become a very important part of business management. Large corporations all over the world have discovered the wonders of using big data to develop a competitive edge in an increasingly competitive global market. American Express is an example of a company that has used big data to improve its business model.

Marketing 101

Marketing Data Analytics Analytics Big Data 101

Smart Data Collective

AUGUST 19, 2023

Big data technology has significantly improved the ROI of modern marketing strategies. There are many ways that brands can use AI and data analytics to expand their reach, which includes using Roblox games. Back in February, we talked about some of the ways that data analytics has shaped the gaming industry.

Data-driven 56

Data-driven Interactive Recreation/Entertainment Big Data 56

Corinium

JUNE 6, 2019

Are you seeing currently any specific issues in the Insurance industry that should concern Chief Data & Analytics Officers? Lack of clear, unified, and scaled data engineering expertise to enable the power of AI at enterprise scale. The data will enable companies to provide more personalized services and product choices.

Insurance 250

Insurance Analytics Forecasting Deep Learning 250

Smart Data Collective

OCTOBER 15, 2021

Big data technology has been a highly valuable asset for many companies around the world. Countless companies are utilizing big data to improve many aspects of their business. Some of the best applications of data analytics and AI technology has been in the field of marketing. Big data has become essential for modern SEO.

Big Data 139

Big Data Marketing Advertising Data-driven 139

DataRobot

SEPTEMBER 2, 2021

When I first worked in the MLB in the 80’s, there were only a handful of data scientists employed. Now, fast forward to the present day where not only are there college degrees in sports analytics, but they have even become popular. It’s been exciting for me to get to work with professional sports teams around the globe.

Broadcasting 52

Broadcasting Recreation/Entertainment ROI Statistics 52

Smart Data Collective

JANUARY 5, 2021

We recently talked about the benefits of using big data in marketing. We even discussed some tools that leverage big data to get more value out of marketing strategies. These are all great reasons to use big data in marketing. But for accurate modeling, you need lots of reliable data. What is Social Media Data?

B2B 126

B2B Sales Marketing Big Data 126