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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

What is data analytics? Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. What are the four types of data analytics?

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The top 15 big data and data analytics certifications

CIO Business Intelligence

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

Big Data 126
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5 Ways Data Analytics Helps Investors Maximize Stock Market Returns

Smart Data Collective

We have previously talked about the reasons that data analytics technology is changing the financial industry. Analytics Insight has touched on some of the benefits of using data analytics to make better stock market trades. Technical analysts can also benefit from investing in data analytics technology.

Marketing 142
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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

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What is business analytics? Using data to improve business outcomes

CIO Business Intelligence

What is the difference between business analytics and data analytics? Business analytics is a subset of data analytics. Data analytics is used across disciplines to find trends and solve problems using data mining , data cleansing, data transformation, data modeling, and more.

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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Big data should be leveraged to execute any GTM campaign. How Can Data Play an Important Role in GTM? Let’s begin.

Marketing 107
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Small Businesses Use Big Data to Offset Risk During Economic Uncertainty

Smart Data Collective

In 2023, big data Is no longer a luxury. One survey from March 2020 showed that 67% of small businesses spend at least $10,000 every year on data analytics technology. Companies which require immediate business funding are using data analytics tools to research and better understand their options.