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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

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Ways Data Analytics Helps Business Owners Resolve Financial Issues

Smart Data Collective

Data analytics has arguably become the biggest gamechanger in the field of finance. Many large financial institutions are starting to appreciate the many advantages that big data technology has brought. Markets and Markets estimates that the financial analytics market will be worth $11.4 billion in the next two years.

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5 Product Strategy Consulting Tips for Data-Driven Marketing Campaigns

Smart Data Collective

billion on marketing analytics by 2026. A growing number of companies are using data analytics to better understand the mindset of their customers, provide better customer service , forecast industry trends and identify the ROI of various marketing strategies. Big data can be very valuable for product marketing.

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4 Data Analytics Tools That Will Revolutionize Marketing In 2021

Smart Data Collective

Data analytics is at the forefront of the modern marketing movement. Companies need to use big data technology to effectively identify their target audience and reliably reach them. Every business needs a go-to-market strategy or the GTM strategy to reach the target customers and stay ahead of their competitors.

Marketing 107
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Transforming Credit and Collection with Predictive Analytics

BizAcuity

Today, it’s no secret that most forward-thinking businesses are keenly following the latest developments on big data, artificial intelligence, machine learning, and predictive analytics. Using algorithms, AI is now able to store data before making a prediction about something – such as when a debtor is likely to pay.

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Data Analytics Assures Quality Assurance with Software Development Outsourcing

Smart Data Collective

New advances in data analytics and a wealth of outsourcing opportunities have contributed. Shrewd software developers are finding ways to integrate data analytics technology into their outsourcing strategies. Use data analytics to improve Agile management.

Software 101
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Challenges Data Analytics Can Solve in the Call Center Industry

Smart Data Collective

Many industries are benefiting from changes in data analytics. Call center analytics is changing the industry immensely. However, data analytics isn’t guaranteed to solve all call center challenges without the right strategy in place. This is another area where data analytics can be useful.