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What is data analytics? Analyzing and managing data for decisions

CIO Business Intelligence

What is data analytics? Data analytics is a discipline focused on extracting insights from data. It comprises the processes, tools and techniques of data analysis and management, including the collection, organization, and storage of data. What are the four types of data analytics?

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The top 15 big data and data analytics certifications

CIO Business Intelligence

Data and big data analytics are the lifeblood of any successful business. Getting the technology right can be challenging but building the right team with the right skills to undertake data initiatives can be even harder — a challenge reflected in the rising demand for big data and analytics skills and certifications.

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Data science vs data analytics: Unpacking the differences

IBM Big Data Hub

Though you may encounter the terms “data science” and “data analytics” being used interchangeably in conversations or online, they refer to two distinctly different concepts. Meanwhile, data analytics is the act of examining datasets to extract value and find answers to specific questions.

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Businesses Across Various Industry Verticals Use Data Analytics

Smart Data Collective

Has the cost of data installation and maintenance increased with each passing day at your company? If you answered yes, Big Data Analytics is the answer to all of your questions since they have extensive experience with big data technologies and procedures. Are your technology solutions difficult to understand?

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eCommerce Brands Use Data Analytics for Conversion Rate Optimization

Smart Data Collective

E-commerce businesses around the world are focusing more heavily on data analytics. billion on analytics last year. There are many ways that data analytics can help e-commerce companies succeed. One report found that global e-commerce brands spent over $16.7

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Guidelines on Using Data Analytics for Finding the Right Price Points

Smart Data Collective

Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. How Can Data Analytics Help with Creating a Pricing Strategy?

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12 data science certifications that will pay off

CIO Business Intelligence

Companies are increasingly eager to hire data professionals who can make sense of the wide array of data the business collects. The US Bureau of Labor Statistics (BLS) forecasts employment of data scientists will grow 35% from 2022 to 2032, with about 17,000 openings projected on average each year.