Smart Data Collective

APRIL 18, 2023

Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to anticipate their needs. Marketing analytics is about identifying patterns within data to make smarter decisions.

Marketing 100

Marketing Data Analytics Analytics Advertising 100

Smart Data Collective

MARCH 11, 2022

There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. One of the most important is in the field of marketing.

Customer Analytics 117

Customer Analytics Analytics Key Performance Indicator Big Data 117

Sisense

JUNE 15, 2021

The evolution of BI and the self-service, data-democratized era we’re living in helped lay the groundwork, but only infusing analytics into workflows can take this to the next level. Marketing orgs that embrace this new paradigm will see their efforts bear fruit and their companies flourish. Download whitepaper.

Analytics 52

Analytics Data-driven Marketing Key Performance Indicator 52

FineReport

APRIL 3, 2024

By visually representing data through charts, graphs, and maps, they foster collaboration and knowledge sharing among stakeholders. Integrated with diverse data sources, they empower users to analyze data directly within the dashboard interface, democratizing data analytics for both technical and non-technical users.

Dashboards 52

Dashboards Visualization Metrics Interactive 52