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What Data Metrics Should Be Incorporated Into a Marketing Dashboard?

Smart Data Collective

Visual marketing dashboards are prime examples of using big data effectively in marketing. In this day and age, all businesses must pay especially close consideration to the performance of their marketing metrics dashboard. They must make sure that their marketing strategy is operating effectively.

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The Importance of Analytics in Digital Marketing

Smart Data Collective

Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. The benefits are massive.

Marketing 104
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Using Analytics to Successfully Use Instagram Stories for Your Business

Smart Data Collective

Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform optimally.

Analytics 101
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The Evolving Importance of Analytics in Generating Leads through PPC

Smart Data Collective

Therefore, you are going to need to use big data and PPC together to get the best return on your investment. 5 Ways to Use Data Analytics Ensure Your PPC Campaign is Generating Leads. Can data analytics help you get more out of your PPC campaigns? Data analytics is going to be very important for this stage.

Analytics 119
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How Marketing Campaigns Miss the Mark Without Data

Sisense

According to MarketingEvolution.com, customers are 80% more likely to give their business to brands that offer personalized, custom marketing interactions. After all, if you don’t know who you’re marketing to, what do you really know? The marketer’s mantra could be: “ Know your audience. Could data analytics have helped?

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Five Data Analytics Mistakes Marketers Make (And How to Avoid Them)

Sisense

If marketing were an apple pie, data would be the apples — without data supporting your marketing program, it might look good from the outside, but inside it’s hollow. In a recent survey from Villanova University, 100% of marketers said data analytics has an essential role in marketing’s future.

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Data Analytics Helps Marketers Make the Most of Instagram Stories

Smart Data Collective

One example of this trend is by using analytics to measure the engagement of Instagram stories to get customers to interact more frequently. Data Analytics is the Backbone of Instagram Marketing Instagram CEO Kevin Systrom has stated that Instagram is in the process of becoming a big data company.