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Mini Guide to Utilizing Data Analytics in Email Marketing

Smart Data Collective

Data analytics has been a very important aspect of modern marketing strategies. A growing number of companies are using data analytics to reach customers through virtually every channel, including email. Email marketing is even more effective for companies that know how to use data analytics to get the most out of it.

Marketing 144
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Search Engine Marketers Without Data Analytics Knowledge Are Obsolete

Smart Data Collective

Data analytics has led to a huge shift in the marketing profession. Digital marketers have an easier time compiling data on customer engagements, because most behavior and variables can be easily tracked. Earlier this year, VentureBeat published an article titled How data science can boost SEO strategy.

Marketing 126
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Data Analytics Is Vital To Digital Marketing Training During Pandemic

Smart Data Collective

Fortunately, new data analytics advances can help. Data analytics technology is transforming the future of online education. Countless experts have discussed the relevance of big data for online universities. However, new analytics technology will be just as critical for online training of various careers.

Marketing 119
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Two Downs Make Two Ups: The Only Success Metrics That Matter For Your Data & Analytics Team

DataKitchen

How to measure your data analytics team? So it’s Monday, and you lead a data analytics team of perhaps 30 people. Like most leaders of data analytic teams, you have been doing very little to quantify your team’s success. What should be in that report about your data team? Introduction.

Metrics 130
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Forrester Does the Math on the ROI of the Alation Data Catalog

Alation

There is plenty of market validation for the value of data catalogs. Gartner analysts Ehtisham Zaidi and Guido de Simoni recently wrote that data catalogs are a “ must-have for data analytics leaders.” The research examined the potential ROI enterprises realize by deploying Alation.

ROI 52
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Insights from Gartner Data & Analytics Summit Orlando 2023

Alation

“The most common roadblocks to the success of D&A initiatives are all human-related challenges,” they noted, citing: Skills shortages Lack of business engagement Difficulty accepting change Poor data literacy throughout the organization With D&A leaders under increasing pressure to show ROI, business alignment is critical.

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Data-Driven Marketing Offers Huge Benefits for Landscapers

Smart Data Collective

billion on big data marketing in 2020 and this figure is likely to grow further in the years to come. Some of the case studies on the benefits of data-driven marketing are quite promising. One tourist company utilized data analytics to boost website conversions by 40%. Use AI and Data Analytics for Video Marketing.