Rocket-Powered Data Science

JULY 6, 2021

In at least one way, it was not different, and that was in the continued development of innovations that are inspired by data. This steady march of data-driven innovation has been a consistent characteristic of each year for at least the past decade.

Data-driven 279

Data-driven Machine Learning IoT Deep Learning 279

Occam's Razor

MAY 27, 2015

It saddens me deeply that they are not being able to take full advantage of all the new product, marketing, customer relationship opportunities in front of them. A data-first strategy is a winning formula. I love the shift to intent-based targeting (I cannot stress how massively important to the future of advertising and marketing).

Marketing Analytics 153

Marketing Analytics Marketing Analytics Advertising 153

Occam's Razor

JUNE 6, 2007

Experimentation & Testing (A/B, Multivariate, you name it). Benchmarking (exactly how you can do it), impactful actionable executive dashboards (what they should contain), creating a data driven organization. It is a book about Web Analytics 2.0. Qualitative and quantitative. Clicks and outcomes. RSS and RIA's.

Analytics 60

Analytics Metrics Marketing Dashboards 60

Domino Data Lab

FEBRUARY 4, 2019

In Paco Nathan ‘s latest column, he explores the role of curiosity in data science work as well as Rev 2 , an upcoming summit for data science leaders. Welcome back to our monthly series about data science. and dig into details about where science meets rhetoric in data science. Introduction.

Data Science 66

Data Science Experimentation Data-driven Machine Learning 66

Occam's Razor

DECEMBER 12, 2016

There is, almost literally, an unlimited number of things you could focus on to create a high impact data-influenced organization. I was asked a few weeks back: " What companies should we proactively help with analytics, for free, so that they can make smarter data-influenced decisions ?" Data quality plays a role into this.

Analytics 141

Analytics Data-driven Strategy Consulting 141

Domino Data Lab

JUNE 23, 2019

Skomoroch proposes that managing ML projects are challenging for organizations because shipping ML projects requires an experimental culture that fundamentally changes how many companies approach building and shipping software. Without large amounts of labeled training data solving most AI problems is not possible. Probably not many.

Management 110

Management Machine Learning Experimentation Metrics 110

DataRobot Blog

OCTOBER 4, 2022

The shift in consumer habits and geopolitical crises have rendered data patterns collected pre-COVID obsolete. This has prompted AI/ML model owners to retrain their legacy models using data from the post-COVID era, while adapting to continually fluctuating market trends and thinking creatively about forecasting.

Forecasting 59

Forecasting Sales Data-driven Modeling 59

Domino Data Lab

MAY 8, 2019

For example, common practices for collecting data to build training datasets tend to throw away valuable information along the way. The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. ML model interpretability and data visualization. St Paul’s from Madison London.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

Occam's Razor

SEPTEMBER 15, 2014

If you look at the mobile marketing strategies, you will see they don't reflect this shift to mobile. In this post we will look mobile sites first, both data collection and analysis, and then mobile applications. Media-Mix Modeling/Experimentation. The only reason good old digital is beating TV is mobile. Everything.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. The questions reveal a bunch of things we used to worry about, and continue to, like data quality and creating data driven cultures. EU Cookies!)

Modeling 124

Modeling Metrics Data Quality Data-driven 124

Occam's Razor

MARCH 23, 2010

Javascript tag driven click data processed in the cloud provided through a web based front end that allows you to segment and create meaningful views of the data unique to you. Having two tools guarantees you are going to be data collection, data processing and data reconciliation organization.

Analytics 118

Analytics Consulting Metrics Experimentation 118

Occam's Razor

JANUARY 7, 2014

First… it is important to realize that big data's big imperative is driving big action. 7: 25% of all analytical effort is dedicated to data visualization/enhancing data's communicative power. #6: 4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3.

Data-driven 140

Data-driven Consulting Reporting Marketing 140

datapine

JANUARY 31, 2022

Because things are changing and becoming more competitive in every sector of business, the benefits of business intelligence and proper use of data analytics are key to outperforming the competition. BI software uses algorithms to extract actionable insights from a company’s data and guide its strategic decisions.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Occam's Razor

OCTOBER 12, 2017

The tiny downside of this is that our parents likely never had to invest as much in constant education, experimentation and self-driven investment in core skills. Like this blog, it will be particularly relevant for those who are in digital analytics and digital marketing. Years and years of practice with R or "Big Data."

Marketing 136

Marketing Analytics Machine Learning Strategy 136