Data Collection, Experimentation, Magazine and Strategy

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

MAY 27, 2015

In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. How about magazines? The web is dead. Magnificent.

Marketing Analytics

Marketing Analytics Marketing Analytics Advertising

Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

APRIL 29, 2013

Marketer, is not spent with data you''ll fail to achieve professional success.]. Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. You'll get fired.

Marketing

Marketing Metrics Advertising Measurement

Data Leaders Brief

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Eight Silly Data Things Marketing People Believe That Get Them Fired.

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