Occam's Razor
SEPTEMBER 19, 2011
The company truly has a portfolio strategy when it comes to marketing. It is possible to compute incrementality of adding or removing marketing strategies. Having read this post what might be the biggest downside to experimentation? This is a multi-channel example. They mail catalogs and they send emails.
CIO Business Intelligence
DECEMBER 6, 2023
Generative AI in particular is amplifying issues that previously existed but were not whole-heartedly addressed,” warns Matt Baker, SVP AI strategy for Dell Technologies (which offers services to help customers build AI systems with Microsoft 365 Copilot or open access models like Llama2).
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Occam's Razor
MAY 27, 2015
In a recent set of keynotes and consulting engagements in the US, UK and Canada, I've had an overwhelming feeling that in very fundamental ways some companies make imprecise choices when it comes to their digital strategy. A data-first strategy is a winning formula. How about magazines? The web is dead. Mobile web is dead.
Occam's Razor
FEBRUARY 28, 2017
Helps shine a light on the ability to do clever targeting, the content in the messages/ads, and smartness in bidding strategies. It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). World peace will be hastened by a millennia.
Occam's Razor
JANUARY 9, 2012
A huge part of the last few years for me have been about bringing more data, better strategies, more powerful tools, ever more impactful keynotes to people around the world. Get the senior-most people in the largest companies in the world to unlock their imaginations when it comes to their digital existence via impactful digital strategies.
Occam's Razor
JANUARY 28, 2013
A really nice way to do a multi-channel strategy. But a vast majority of TV commercials, or magazine ads or even billboards, are clever/beautiful/joy-evoking. It also happens to include textual explanations for those amongst us who want to know more (and of course delightfully will help the company's SEO strategy).
Occam's Razor
APRIL 29, 2013
Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. That is a cheaper systems/platform/data strategy. Silly not in their eyes, silly in my eyes. Neither should you Ms./Mr.
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